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II International ESADE Alumni Meeting in London

10/06/2016 (dd/mm/yyyy) | London

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Nearly 250 ESADE alumni attended the 2nd International ESADE Alumni Meeting this weekend in London. It was the first time the event had been held in Europe. With the success of this new edition, ESADE Alumni continues to implement its international strategy based on holding events in the world’s main cities (last year’s edition took place in New York) and the forthcoming opening of new chapters in various foreign capitals.

The London event was attended by the CEO of City Football Group and ESADE alumni Ferran Soriano (MBA’90), who shared with the attendees the 'lessons learnt' in his year of management in the world of football. Soriano recalled his time as vice-president of FC Barcelona and explained his current strategy at the head of City Football Group. 'The challenge for any global team is to turn its fans into customers', he said, explaining his commitment to creating 'local teams grouped under a global brand'.

To this end, the company Soriano heads has leveraged the Manchester City brand to create football squads in New York, Melbourne and Yokohama. 'The usual strategy for a company looking to expand into other markets is to create subsidiaries with shared services. Well, in the world of football we can follow that strategy too.' For Soriano, it is necessary to address the needs of the millions upon millions of fans of the world’s top teams who live in far-off countries and do not have the option of regularly going to matches to cheer on their team in person. 

Soriano: 'A football team’s success does not depend on whether or not the ball goes in'

After years of experience managing world-class football teams, Soriano shared some of the leadership lessons he has learnt that can be applied to other facets of life. 'No high-performance team has ever achieved good results through anything other than a combination of commitment times balance raised to the power of talent', he explained. Moreover, depending on the team’s characteristics and members, its leader 'needs to assume different roles' in order to achieve results, and 'consistently defending certain values' is what makes 'any leader credible'. Therefore, Soriano concluded, 'A football team’s success does not depend on whether or not the ball goes in, but rather on a good management strategy.'

The other speaker at the event was David Vegara, a lecturer in the Department of Economics, Finance and Accounting at ESADE, who spoke about the global economic situation. The professor outlined some of the persistent 'unknowns' in global macroeconomics, such as the behaviour of the Chinese economy, the price of oil and the still slow recovery of the euro zone. In this regard, Vegara predicted that a British exit from the EU would be 'a disaster' for Europe.

ESADE Alumni is the association of ESADE alumni. It has more than 30 international chapters spread out amongst the world’s major cities. Particular attention should be called to the chapters in London, Milan, Munich and Frankfurt in Europe and in New York, San Francisco, Sao Paolo, Santiago, Bangalore, Shanghai and Singapore elsewhere in the world.




This year’s venue is London! Don’t miss the II International ESADE Alumni Meeting, your chance to get in touch and catch up!

Our annual reunions are one of highpoints of the ESADE Alumni year. For this year’s reunion, the International ESADE Alumni Meeting has chosen Europe as the common interface and the city of London as the meeting point.

Drawing upon their own first-hand experience, this year’s keynote speakers will examine today’s macroeconomic scenario and leadership. David Vegara, professor in ESADE’s Department of Economics, Finance and Accounting and Spain’s former Secretary of State for Economics., will hold the lecture "Some notes on the global macro-economic environment".

The year 2016 began with increased uncertainty about the shape of the global economy. Problems in China, concerns in the US and uncertainties about Europe have once again cast doubts over what should have been a "recovery year". This conference will review the latest macro-economic and financial developments and how far different countries have gone in solving their post-crisis challenges, and then look at how economic policies have worked and try to determine whether the global economy will end the year in better shape than in January.

Ferran Soriano (Lic& MBA90), President of the City Football Group, will hold the other lecture of the evening, entitled ''Management lessons from the world of football''. Not long ago, the management of football clubs was pretty unsophisticated and led by former footballers. In the last decade, more management talent has entered the industry and the use of strategic thinking and general management tools is more widespread. But is there anything that management can learn from football? Lessons on leadership, team management or strategy? This is the issue to be discussed. 

18.30   Doors open

19.00   Start of event

Welcome and presentation
Jorge Alcover (Lic & MBA 98), Managing Director, Goldman Sachs

Josep Franch (Lic & MBA 84 / PhD 05), Dean, ESADE Business School

Speech: ''Some notes on the global macroeconomic environment''
David Vegara, professor in ESADE’s Department of Economics, Finance and Accounting and Spain’s former Secretary of State for Economics.

Speech: ''Management lessons from the world of football''
Ferran Soriano (Lic & MBA 90), President of the City Football Group

Closing remarks:
Joaquin Uriach (MBA 94), President ESADE Alumni and President Uriach Group

21.00   Networking cocktail



David Vegara
David Vegara is currently a lecturer at ESADE Business School (banking, finance, macroeconomics) and Vice President of the ESADE Center for Global Economy and Geopolitics. He is also a board member of Banco Sabadell. He served as European Stability Mechanism Deputy Managing Director for banking until 2015, and as Deputy Director of the Western Hemisphere Department at the International Monetary Fund. Prior to joining the IMF, David was State Secretary for Economic Affairs at the Spanish Ministry of Economy and Finance (2004 to 2009) and Chairman of  the European Union's Financial Services Committee (2005 to 2009). Previously, he  worked in the private sector as Chairman of the Spanish brokerage firm InterMoney.



Ferran Soriano

Ferran Soriano (Lic&MBA 90). Catalan entrepreneur and executive with more than 25 years’ experience in strategy consulting, FMCG marketing, telecommunications, aviation and football. Currently CEO of the City Football Group, including Manchester City FC, New York City FC, Melbourne City FC and Yokohama Marinos. After finishing his studies at ESADE, Ferran started his career as a consultant in the Mac Group and then held marketing posts at the FMCG giant Reckitt Benckiser, prior to co-founding Cluster Consulting (subsequently renamed DiamondCluster), a strategy consulting firm focused on the telecom business. He was then appointed Vice President and CEO of FC Barcelona and the chairman of the Catalan airline Spanair. In September 2012 Ferran was appointed CEO of Manchester City FC which subsequently became the City Football Group, now the owner of four football clubs and other football- related businesses in five continents.



This international reunion is your chance to keep pace and make new professional contacts around the globe.

See you there!

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