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X ESADE Alumni Annual Conference

04/11/2004 (dd/mm/yyyy) | Barcelona

Jay Rao Lecture: "Corporate Entrepreneurship and Organizational Innovation"
Diary of the 2004 Anual Conference
ESADE Jaume de Cordelles Prizes

Today, over 1,900 managers and businessmen have attended the ESADE Alumni Association's 10th Annual Conference at Barcelona's Catalonia Congress Hall. This theme of this year's conference is Corporate Entrepreneurship (i.e. staff-generated business initiatives within the firm).

How do such initiatives emerge? What do they produce? How should they be channelled? These and other questions will be put to the experts taking part in the Conference. These include Jay Rao, Director of the Entrepreneurship Programme at Babson College (Boston), a world leader in this field.

The 10th Annual Conference of the ESADE Alumni Association will analyse a growing phenomenon: Corporate Entrepreneurship ? or business initiatives taken by staff within the firm.

The term tends to be associated with an entrepreneur who decides to carry out his or her own individual project. However, over the last few years, company projects and ideas for new products have emerged from within firms and multinationals. Here, staff comes up with an innovative idea, which they then try to get their companies to put into practice.

The phenomenon has created new business opportunities for companies, which need to respond properly to employees' proposals. Motivation, financial support, risk evaluation are all tools that are needed for implementing the right kind of Corporate Entrepreneurship policies. 

After Jay Rao's speech, Eugènia Bieto, Director of ESADE's Entrepreneurship Centre will chair the debate. Those taking part are: Mario Armero, President of the Board of General Electric for Spain and Portugal; Ignasi Fonts, Vice-President and General Manager of Hewlett-Packard Inkjet Commercial Division, and Marc Duhem, Vice-President and Director of Solvay Ibérica S.A., and Regional Director for Europe, Solvay S.A.

Winners of ESADE's 2004 Jaume de Cordelles Prizes

The ESADE Jaume de Cordelles prizes owe their name to a 16th Century patron of university education. This year's winners are: Christine Lagarde, World President of Baker & McKenzie; and Javier Ferran, World President of Bacardi. The prizes are awarded each year to those whose professional careers enshrine the values fostered by ESADE, such as innovation and social responsibility.

Last year's winners of the prizes were Ricard Fornesa, CEO of "la Caixa", and Javier Godó, CEO of the Godó Group. In previous years, winners included: Alberto Palatchi, CEO of Pronovias; Juan Soto, CEO of Hewlett Packard; Jaime Castellanos, CEO of Recoletos; José Manuel Lara, founder and CEO of the Planeta Group; José M. Mendiluce, MEP; Isidoro Álvarez, CEO of El Corte Inglés, and Pere Duran Farell, CEO of Gas Natural, among other companies.

Largest voluntary professional association in Spain

ESADE has over 25,000 alumni occupying senior posts around the world. ESADE'S Alumni Association was founded in 1989. It currently has over 9,000 members and is the biggest voluntary professional association of its kind in Spain and second in Europe. Its aims include fostering relations between ESADE alumni, furthering members' careers, and providing continued training.

The Association is strongly international, with Alumni clubs in China, Brazil, Chile, Mexico, Venezuela, Switzerland, Germany, Andorra, and France, among other countries. In Spain, the Association has clubs in Barcelona, Madrid, and six other cities. There are currently specialised clubs in fields such as Corporate Social Responsibility, Finances, Marketing, NGOs, and Public Management and Policy.

The ESADE Alumni Association also gives its members help and guidance in seeking suitable jobs worldwide. Various web-based forums cover matters of current interest. Some 70 activities are organised throughout the year, a particularly notable one being "Matins ESADE", a series of breakfast lectures with leading speakers.

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