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Refresher Programmes

Update your knowledge by attending continuing education or on-going training sessions delivered by experienced professors and experts. The sessions are held in major cities in Spain and world-wide.

Next Sessions

'Digital change must embrace more than marketing', by Franc Carreras, academic assistant

This talk will take a closer look at the impact on other corporate areas and executives. If you think that digital transformation will affect the future of your organisation and your career, this talk is for you

When?: 24/05/2017 | Time?: 19:30 | Where?: Madrid | Language?: Spanish

Purpose Brands. Engaged brands making the shift from loyalty to love

The frame of reference is that of companies who build their brand management on a new value proposition: a combination of an inherent distinguishing feature, a cause they are passionate about, and a need felt by society and particularly its consumers

When?: 30/05/2017 | Time?: 19:30 | Where?: Barcelona | Language?: Spanish

'B2B for CEOs: Overhaul your company to increase its business', by Óscar Torres

This talk will reveal the 5 key factors needed to transform a B2B company into a well-oiled organisation that generates business predictably

When?: 01/06/2017 | Time?: 19:00 | Where?: Barcelona | Language?: English

Webinar: 'How to lead a team of leaders', by Marc Correa (DPGE 06 / EVV 10)

What challenges face the executives in charge of teams of leaders? This webinar will address the scenarios faced by the leaders in charge of teams of leaders and will suggest ways to make their leadership more effective

When?: 06/06/2017 | Time?: 14:00 | Where?: Online | Language?: Spanish

'The first 150 days of the Trump Administration: checks and balances' by Professor F. Xavier Mena

From an economic standpoint, this talk will compare Trump's election manifesto and what he has achieved during his first 150 days in the White House in the realms of international trade, energy policy, immigration policies, fiscal policy, monetary policy, and regulatory policy

When?: 13/06/2017 | Time?: 19:30 | Where?: Madrid | Language?: Spanish

'Consumer strategy in the digital age', by Pau Virgili

New technologies are reshaping market basics. In addition to the revolution of online communications there are also more fundamental aspects that make a radical overhaul of corporate strategy necessary

When?: 20/06/2017 | Time?: 19:30 | Where?: Barcelona | Language?: Spanish

'A finance class with no exam' by professor Joan Massons (Lic&MBA 66/ PhD 07)

This class is based on Professor Massons' classic Baqueira case study and will take up where we left off a few years ago, including our findings and the main jokes about the case study and its period

When?: 27/06/2017 | Time?: 19:00 | Where?: Barcelona | Language?: Spanish

Webinar: 'Value creation with a customer-oriented marketing plan', by Carlos Jordana

Increasing market competition calls for customer-oriented marketing plans for products, i.e. customer management marketing plans intended to make the products on sale profitable instead of marketing plans that focus on products or families

When?: 28/06/2017 | Time?: 13:00 | Where?: Online | Language?: Spanish

Previous Sessions

» Webinar: 'From the 4Ps to the 4Fs: new challenges for e-marketing', by Marc Cortés (MBA 99)

23/05/2017 | Online | Spanish. By working with a consumer-oriented digital transformation model based on these four main pillars, this interactive session will examine how digitalisation can enable marketing executives to tackle the e-marketing challenge

» 'Tax domicile issues related to international mobility', by Jesús Romero

15/05/2017 | Barcelona | Spanish. The purpose of this talk is to discuss tax domicile rulings made recently in administrative doctrine and by tax inspection entities and the Spanish Courts, and also recent developments and the methods that taxpayers can use to remedy issues of dual residence or double taxation

» 'The strategic implementation of traditional business and disruptive innovation', by professor Joaquín Cava (Lic&MBA 91)

09/05/2017 | Madrid | Spanish. During this session we will discuss the challenges posed by strategic planning in volatile and uncertain environments and the exploitation and exploration management models available to traditional competitors

» 'M2M Marketing (Machine to Machine)', by Jaime Castelló (EMBA 03 / Retail Marketing 05)

04/05/2017 | Madrid | Spanish. This talk will take a look at the possible impact on marketing as a strategy and as a function, of two technologies: the Internet of Things and Artificial Intelligence

» 'Innovation: from idea to solution', by Ivanka Visnjic, Assistant Professor

26/04/2017 | Madrid | English. The purpose of this workshop is to find out what really innovation really is and how it is used to develop new products, services, business models or simply in order to innovate every day

» 'Is banking such a different business?', by Professor Jesús Palau (Lic&MBA 71)

26/04/2017 | Barcelona | Spanish. This talk will examine the basic differences between banking and other businesses, and discuss whether traditional corporate valuation and analysis methods need to be completely overhauled or simply tweaked in order to analyse banks like any other business

» 'B2B for CEOs: Overhaul your company to increase its business', by Óscar Torres

19/04/2017 | Barcelona | Spanish. This talk will reveal the 5 key factors needed to transform a B2B company into a well-oiled organisation that generates business predictably

» 'Four conversations with your team to ensure you sleep well', by associate professor Carlos Royo

05/04/2017 | Barcelona | Spanish. Many of us have attended leadership courses that focus on the characteristics leaders must have, or on the competencies they must develop, but it is also possible to focus on leadership from the viewpoint of the conversations with collaborators, colleagues and even superiors

» 'Global scale business and politics' by Angel Saz (PhD 07), associate professor and director of ESADEgeo

04/04/2017 | Madrid | Spanish. We will take a look at what happens when an international actor (the EU) takes action against a global phenomenon, i.e. climate change, by implementing policies aimed at the aviation industry

» 'Big Data and Analytics Canvas: the key to fast, successful analytics transformation' by Manu Carricano

28/03/2017 | Barcelona | Spanish. We will examine the success factors of a big data and analytics initiative, and take a look at a method developed by ESADE to ensure the success of its own transformation initiative in a data-driven company

» 'Dialogue. A management method' by Professor Sira Abenoza

14/03/2017 | Barcelona | Spanish. Our capacity for dialogue depends on our competitiveness and our ability to innovate. This talk will give an insight into dialogue as a management technique

» 'European competition regulations in a global market', by Javier Fontcuberta (EDP 06)

02/03/2017 | Barcelona | Spanish. An in-depth, critical analysis of fair competition, an issue of global importance that has become a matter of extraordinary importance in modern business law

» 'How to build an operational e-commerce model', by Professor Carles Roig

01/03/2017 | Barcelona | Spanish. Recently established digital companies, and traditional companies reinventing themselves in e-commerce too, must be sure to develop an operational back-end capable of responding to customer demands in this thriving sales channel

» 'Innovation: from idea to solution', by Ivanka Visnjic, Assistant Professor

22/02/2017 | Barcelona | English. The purpose of this workshop is to find out what really innovation really is and how it is used to develop new products, services, business models or simply in order to innovate every day

» 'How to build an operational e-commerce model', by Professor Carles Roig

22/02/2017 | Madrid | Spanish. Recently established digital companies, and traditional companies reinventing themselves in e-commerce too, must be sure to develop an operational back-end capable of responding to customer demands in this thriving sales channel

» 'Outsourcing management: strategic sourcing', by Ramon Sagarra, Assistant Professor

14/02/2017 | Barcelona | Spanish. A company's returns are directly related to its effective use of its in-house resources and the external resources provided by its supplier network. The aim of strategic sourcing is to ensure that the company gets as much value as possible from its suppliers

» 'Big Data and Analytics Canvas: the key to fast, successful analytics transformation' by Manu Carricano

09/02/2017 | Madrid | Spanish. We will examine the success factors of a big data and analytics initiative, and take a look at a method developed by ESADE to ensure the success of its own transformation initiative in a data-driven company

» '2017 Economic Outlook. A year of uncertainty: The Trump administration, Brexit and China', by Professor F. Xavier Mena

06/02/2017 | Barcelona | Spanish. The year 2017 is forecast to be one of the most uncertain economic scenarios of recent years. The fallout of these three factors on the global value chain of companies and their impact on professionals may both be considerable

» 'EU leadership. What sort of leaders are needed and what are the chances of getting them?', by Prof. José María de Areilza

01/02/2017 | Madrid | Spanish. We will examine the leadership challenges experienced in different stages during the construction of Europe, and take a look at the performance of some of the heads of European institutions and some heads of state or government who have had a decisive impact on the integration process

» 'Global scale business and politics' by Angel Saz (PhD 07), associate professor

24/01/2017 | Barcelona | English. We will take a look at what happens when an international actor (the EU) takes action against a global phenomenon, i.e. climate change, by implementing policies aimed at the aviation industry

» 'Copyright Reform in the Digital Single Market', by Antonio Delgado (Lic&MD 00 / DTI 02)

19/01/2017 | Barcelona | Spanish. The ways in which content and information are produced, distributed and consumed have changed radically in recent years. In this new scenario, how is the European Union responding to change?

» 'The five key factors in B2B sales', by Óscar Torres

16/01/2017 | Madrid | Spanish. Tougher market competition has led to far more complex sales processes requiring more highly trained sales forces and, consequently, closer scrutiny from general management when creating the teams and processes needed to achieve business goals more predictably

» 'Latest developments in management control. The Personal Controller. A case study' by David Bertomeu

12/01/2017 | Madrid | Spanish. Academic assistant David Bertomeu will explain the characteristics and background of the personal controller with the help of José Cuenca, controller at the company Blanco Aldomar, who will talk about his professional experience

» 'Investment options in the new growth phase of Spain's economy' by Gonzalo Bernardos, director and visiting professor

12/01/2017 | Barcelona | Spanish. Bernardos will examine the key factors in this new growth phase and the opportunities and risks entailed in different investments

» 'The neuroscience of leadership and motivating others', by Professor Richard Boyatzis

17/11/2016 | Madrid | English. Great leaders move us. They move us through a basic human process: our emotions. Although they talk about strategy and competition, great leaders establish a deep emotional connection with others called resonance

» 'Executives and conflicts of values at work. A practical approach' by Professor Josep F. Mŕria

18/10/2016 | Barcelona | Spanish. ESADE Alumni invites you to this Refresher Programme workshop entitled ''Executives and conflicts of values at work. A practical approach'' by Josep F. Mŕria, professor in ESADE's Department of Social Sciences

» 'The Challenges and Suggestions for Implementing Innovation Programs today', by Professor Ken Morse

06/10/2016 | Barcelona | English. The ESADE Alumni Barcelona International Chapter is pleased to invite you to ''The Challenges and Suggestions for Implementing Innovation Programs today'', a talk by Ken Morse, Visiting Professor of Department of Marketing in ESADE, serial entrepreneur and well-known corporate innovation expert, on Thursday 6 October at 7.30 pm at ESADEFORUM

» 'Platforms vs traditional pipelines. Who wins and why?', by associate professor Esteve Almirall (PhD 10)

05/10/2016 | Barcelona | Spanish. ESADE Alumni invites you to a talk in the Refresher Programme entitled ''Platforms vs traditional pipelines. Who wins and why?'' by associate professor Esteve Almirall (PhD 10)

» 'The Management of External Resources: Strategic Sourcing' by Ramón Sagarra

28/09/2016 | Madrid | Spanish. ESADE Alumni invites you to another interesting Refresher Programme talk, ''The Management of External Resources: Strategic Sourcing'' by Ramón Sagarra, academic assistant in ESADE's Department of Strategy and General Management

» 'Investment structure in today's international tax environment', by academic assistant Francisco Lavandera

20/09/2016 | Barcelona | Spanish. ESADE Alumni invites you to "Investment structure in today's international tax environment", a talk in the Law Refresher Programme by Francisco Lavandera, academic assistant in the Law Department

» 'The new data protection regulations', by academic assistant Rebeca Velasco (PIC 06)

13/09/2016 | Barcelona | Spanish. ESADE Alumni invites you to a talk in the Law Refresher Programme entitled "The new data protection regulations" by Rebeca Velasco (PIC 06), academic assistant in the Law Department at ESADE, Commercial area

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