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Next practices in marketing

21/04/2009 (dd/mm/yyyy) | Barcelona


Lluís Martínez-Ribes (Lic&MBA 76), Associate Professor in the Department of Marketing Management at ESADE, held this session in Barcelona.

One of the executive’s roles is to envision the future. As a result, innovation is no longer optional. It’s not a bad idea to adopt best practices. At this session, however, we will focus on next practices, using examples that show that innovation is possible -and profitable- even in times of crisis. 


Lluís Martínez-Ribes:

Academic Director of the Executive Master in Marketing & Sales. Master of Business Administration in Retailing and Wholesaling from the University of Stirling. Bachelor’s Degree in Business Studies and Master in Business Administration from ESADE.
Through work conducted in 20 different countries, Ribes has specialised in the field that is his passion: retail innovation. He is an Associate Professor in the Department of Marketing Management at ESADE. He occasionally provides consulting services on projects of intellectual interest.
In 2004, he won the City Marketing Award, which recognises outstanding efforts to promote cities, for his work on Smuack Lleida. In 1999, Supsa, a company which he advises, won the World Electronic Marketing Prize.


Price for members and guests: free
Price for non-members: 120 euros

Members may bring one guest free of charge, but they must indicate this when signing up.

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