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The Retail Brand: a revolution in marketing strategy

14/10/2009 (dd/mm/yyyy) | Madrid

Video (Members only)

The Retail Brand: a revolution in marketing strategy

Lluís Martínez-Ribes (Lic&MBA 76), Associate Professor at ESADE’s Department of Marketing Management, will lead the first session of the Refresher Programme 2009-2010 in Madrid.

It is no secret that the "Own Brand", "Private Label" or "Retail Brand" market share is growing. The idea of this session is not to reel off a long list of facts and figures but rather to understand what Retail Brands are, and to come up with effective strategies to deal with their growth. Big surprises - of major significance - will be thrown up by what at first seems a symptomatic problem.

Anyone who thinks out-of-the-box, and is open to the unexpected is welcome.



Lluís Martínez-Ribes
Academic Manager of the Executive Master in Marketing & Sales Programme. Master of Business Administration in Retailing and Wholesaling from Stirling University, and Degree in Business Studies and a Master in Business Management from ESADE.
With his passion for retail innovation, a speciality he has developed over twenty countries, he manages to combine his work as Associate Professor at ESADE’s Department of Marketing Management with some consultancy work on projects of intellectual relevance.
In 2004 he won the City Marketing award for the best city promotion marketing plan with the Smuack Lleida project. In 1999, Supsa, a company to which he is advisor, won the World Electronic Marketing Award.

Entrance Fee:
Members: Free
Non-members: 120 euros

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