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Next Practices in Marketing

21/10/2009 (dd/mm/yyyy) | Amsterdam


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The ESADE Alumni Benelux Chapter invites its members to a refresher programme session  on ‘Next Practices in Marketing’ by Lluís Martínez Ribes (Lic&MBA 76), Associate Professor in the Department of Marketing Management at ESADE.

One of the roles of the executive is to shape the future. Innovation, therefore, is no longer optional. While it’s never a bad idea to follow best practices, this session will focus on aspects of ‘new practices’, with examples to show that innovation is both possible and profitable, even in times of crisis.

Entrance Fee:
Members: Free
Non-members: 15 euros

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