Álvaro Fernández, CEO and cofounder of SharpBrains, will be leading an upcoming ESADE Alumni Evenings session entitled "How and Why Digital Technology is Going to Transform Education, Training and Brain Health".
Ramón y Cajal once said: "Every man can, if he so desires, become the sculptor of his own brain". Following the great neuroscientist’s line of thinking, Mr. Fernández declared, "If we combine research with new tools, we have a place in the market" – for example, in schools that are looking for the right tools for working with their students.
It’s clear that a segment of the population is searching for ways to improve cerebral fitness. According to Mr. Fernández, people with this goal should work to improve their brain skills throughout their lives: in school, in the workforce, and in their roles as consumers and suppliers. He added: "The earlier you start applying the necessary tools, the better the results".
Mr. Fernández then turned his attention to the ways in which companies are innovating in brain research. "There isn’t a magic pill for every brain problem, but there are tools that, used correctly, can be very useful", he said. Mr. Fernández noted that, some years ago, he predicted the emergence of "brain trainers", which have become a reality in the United States.
But what are the main functions that a brain should develop in the 21st century? According to a study conducted by SharpBrains, the top three functions are the ability to handle stressful situations, the ability to concentrate in order to avoid distraction, and the capacity to recognise and manage one’s emotions.
Towards the end of his talk, Mr. Fernández pondered what the future might bring. "The market for these brain assessment and development tools is growing", he said, "and in an optimistic scenario, it could be as large as 8 billion dollars".
Alvaro Fernández, CEO & Co-Founder of SharpBrains, will feature this new session of ESADE Alumni Evenings titled "How and Why Digital Technology Will Transform Education, Training and Brain Health".
You have a brain. Make it reflect on this provocative vision of how the convergence of demographic and political trends with the discoveries of neuroscience and digital technology can give rise to a global market capable of transforming the way in which we develop and maintain our brains, in order to attain the highest possible level of brain health and performance throughout our lives. The neuroscientist Ramón y Cajal once said: "Every man can, if he so desires, become the sculptor of his own brain". This has become a prevailing desire, promoted by baby boomers who, as they approach their 60th birthday, embark on a search for lifelong "brain fitness".
Alvaro Fernández is a member of the World Economic Forum’s Council on the Aging Society. As such, he works to find innovative solutions to the challenges facing the aging Society. He is the CEO and cofounder of SharpBrains, an innovative market-research network that tracks digital technologies, brain research and emerging markets. In January 2010, SharpBrains hosted the first global virtual conference on the brain-health industry. Over three days, more than 250 professionals from 16 different countries gave online lectures on the status of research, technology and the markets. Alvaro Fernández has been quoted by The New York Times, The Wall Street Journal, CNN, Reuters and the Associated Press and other media outlets. He began his career at McKinsey & Company, directing the launch and turnaround of several publishing and education companies in the United States and Europe, including Bertelsmann Online, Docent, Inc., and Edusoft, a subsidiary of Houghton Mifflin. Alvaro holds an MBA and an MA from Stanford University.