A conference organised by the ESADE Alumni Digital Business & ICT Club.
Techno-anthropology is a term said to have been coined by Angel Jordà and Maria Jesus Buxó. In the early 1990s as part of the research project "Designer sciences, new technologies and the tradition of culture" carried out by Carnegie Mellon University in conjunction with the University of Barcelona, they examined the following premise: "Techno-anthropology produces the expert knowledge systems that enable the cultural design needed to innovate the productivity and quality of human labour in industry, corporations and research and teaching establishments". On the basis of this premise, we will examine the impact that ICT is having on most of the personal and professional factors in our surroundings from a techno-anthropological standpoint.
Welcome and presentation: Ginés Alarcón (PL 10), ESADE Alumni Digital Business & ICT Club president
Speakers: Ricard Faura, Head of the Information Society Department in the Telecommunications and Information Society Directorate General, Generalitat of Catalonia Artur Serra, deputy director of i2cat
Chaired by: Xavier Busquets (MBA 92), Professor, Department of Operations, Innovation and Data Sciences at ESADE and Academic Sponsor of the ESADE Alumni Digital Business & ICT Club