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Black Mirror: Social Media and Online Reputation

03/10/2017 (dd/mm/yyyy) | Barcelona


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THIS EVENT HAS BEEN CANCELED


The ESADE Alumni Digital Business & ICT Club invites you to the first seesion of the academic year, Black Mirror debate (based on episode 1, season 3 of this acclaimed TV series about how technology affects our lives) to discuss the impact of social media and online reputation on business.

Online reputation is a reflection of the prestige or appreciation of a person or brand on the Internet. In many industries such as hotel and catering, professional networks and shared consumption, ratings are now a cornerstone. But recently the use of social media and these systems and how they are already affecting business (both positively and negatively) began to be debated.

An overview of the episode will be followed by a round-table discussion where guests can weigh up from different viewpoints how online reputation is evolving and how far it can go.

Watch the episode trailer

 

 

 

Programme

Speakers:
Javier Coromina, Director of Marketing and Comunication Services, Nutrexpa
Gina Tost, technology journalist
Alejandro Lorenzo, co-founder and key account manager, El Tenedor
Franc Carreras, academic assistant in the ESADE Department of Marketing Management
Sara Pastor (Lic&MBA 05), managing director, Adara, and board member of the ESADE Alumni Digital Business & ICT Club
María José Cayuela (PMD 07 / DEC 04), influencer and founder of The Blogs Family

At the end of the session we will offer a glass of champaigne to the assistants

 

 

For further information:
clubdbict@alumni.esade.edu

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