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Blockchain in culture. A new way of regulating the exchange of cultural goods and services?

21/03/2018 (dd/mm/yyyy) | Barcelona


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Presentation used by Eric Jordi Cubells (only for members)

The ESADE Alumni Cultural and Creative Industries Club, the ESADE Alumni e-Business and ICT Club and the ESADE Alumni Law Club are all delighted to invite you to their forthcoming talk, “Blockchain in culture.  A new way of regulating the exchange of cultural goods and services?”

Blockchain is an up-and-coming trend that promises to revolutionise the economy and the business models of every industry. Applications related to intellectual property and rights management are already emerging in the sphere of culture. How can the culture industry benefit from the decentralised economy? Are new business models on the horizon? Who will be in control – the industry or the artist?

During this session, we will learn about Blockchain basics from Montserrat Guardia, Digital Challenge - Emerging Technologies Director at Banc Sabadell; we will discover a new way of managing musical rights from Eric Jordi Cubells, Business & Legal Affairs at Unison; and we will hear about a decentralised platform for managing artists’ intellectual property from David Proto, art director and co-ordinator of the Creativechain.org project.

 

Programme

Welcome and introduction
Virtuts Angulo (EMBA 04), President, ESADE Alumni Cultural and Creative Industries Club

Speakers
Montserrat Guardia, Digital Challenge - Emerging Technologies Director, Banc Sabadell
Eric Jordi Cubells, Business & Legal Affairs, Unison
Bernat Saumell, Founder of Artistic Island
David Proto, Art director and coordinator of the Creativechain.org project

Chaired by

Lluís Vera (MBA 01), Academic collaborator of the Department of Operations, Innovation and Data Sciences at ESADE and board member of the Digital Business & ICT Club ESADE Alumni

Closing remarks
Núria Pons (Lic&MBL 00), Board member, ESADE Alumni Law Club

 


A glass of cava will be served after the session

Members are welcome to bring a guest


See you there!

For further details:

esadealumni@esade.edu

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