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New trends for 'dummies' series. What is e-marketing?

18/04/2018 (dd/mm/yyyy) | Madrid

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Have you ever felt that people were speaking a foreign language during conversations about e-marketing? Do you know the main areas it covers? If you feel you’re lagging behind, have no fear! ESADE Alumni is holding a series of talks and workshops to bring you up to date with the latest developments in the ever changing world of technology.

Session 2. What is e-marketing and what does it do?

This workshop organised by the ESADE Alumni Marketing Club will provide a short and sweet, practical explanation of how e-marketing can help you achieve your goals.

The way consumers interact with brands is changing and they now expect good customer service at each point of digital contact. How can you maximise your social media impact? How can you maximise your presence in search engines? How can you make an impression with on-line advertising? This workshop will also give guidelines for creating ground-breaking ad campaigns on line.



Alejandro Pavón

Marketing professional with more than 12 years’ experience in the digital world. During his career he has worked in the industry with different viewpoints: as an advertiser (HEINEKEN, DIAGEO), in the media (TVE) and in an advertising agency (TBWA). His experience consists mainly of building brands by means of ground-breaking communications and helping integrate brands into digital space. He is currently an independent marketing consultant and an assistant professor at The Valley Digital Business School.


Sign up now! To ensure an enjoyable, practical workshop, numbers are limited. See you there!

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