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I Annual Conference: "Next Practices in Marketing"

17/06/2010 (dd/mm/yyyy) | SC de Tenerife

The ESADE Alumni Canary Islands Club is pleased to invite you to its I Annual Conference.

For such a special occasion, we have invited Lluís Martinez-Ribes (Lic&MBA 87), Associate Professor in the Department of Marketing management at ESADE, whose talk will be entitled "Next Practices in Marketing".

One of the roles of an executive is to shape the future, so innovation is no longer just optional. Although it is no bad thing to trust best practices, this session focuses more on certain aspects of next practices, giving examples that show that innovating is possible – and profitable – even in these times of financial crisis.

The discussion will then be opened up to local business people and marketing experts, who will guide us in a more in-depth look at the subject: Carlos Salazar, of the Hospiten Group; Luis Durango, of the Compañía Cervecera de Canarias, and Andrés Ordoñez, of Danone, Canary Islands.  

After the session we will offer a cocktail.

Free event

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