The ESADE Alumni Girona Club brings you ''The yellow-brick road. Successful storytelling in seven steps'', a talk by Víctor Gay Zaragoza, writer, consultant and coach specialised in storytelling for executives.
Can a technique for writing novels help you be more successful in the world of business? The answer is yes. The yellow-brick road is a unique method that helps individuals become aware of their own story and learn to convey it more and better, both offline (conferences, elevator pitches) and online (social selling, contents, Linkedin). This technique has already helped transform more than 1000 people into storytellers, including leaders such as Cristóbal Colón (La Fageda CEO), Christian Escribà (director of Pastelerías Escribà) and Ángel Echevarria (Entelgy CEO), and also executives in Accenture, Caixabank and Everis. This talk will outline the seven steps to being a successful storyteller and how you can incorporate it into your everyday activities for a more successful career.
Víctor Gay Zaragoza
Víctor Gay Zaragoza is a consultant and coach specialised in storytelling for executives. He created the Yellow-brick Road, a unique method enabling individuals to become aware of their own story and learn to convey it better. Víctor has helped people in Spain and LatAm engage in storytelling, including foremost leaders and groups of executives. At the age of 26 he wrote his first book, ''Filosofía Rebelde'', well received by critics. His second book, ''50 libros que cambiarán tú vida'' became a number one bestseller. His third book was the historical novel ''El defensor'', about the defence lawyer of a president of Catalonia arrested by the Nazis and executed by firing squad in Barcelona.