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Sports events for city brand positioning and returns

08/03/2018 (dd/mm/yyyy) | Alicante


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The ESADE Alumni Valencia Club invites you to ‘Sports events for city brand positioning and returns’, a talk by Antonio Bolaños, Volvo Ocean Race CEO
.
This event will focus on the positioning of the Alicante Puerto de Salida de la Vuelta al Mundo a Vela brand as part of the Volvo Ocean Race. This talk will address the aims of the Volvo Ocean Race project for Alicante and its economic and media impact, brand association impact, return on investment and future challenges.

 

Programme

Guided tour of the Volvo Ocean Race museum

Sports events for city brand positioning and returns, a talk by
Antonio Bolaños, Volvo Ocean Race CEO

Questions and answers

Networking cocktail

 

 

Antonio Bolaños is Volvo Ocean Race CEO. He has considerable experience in corporate and event financial and strategic management. He is t head of the Volvo Ocean Race, the acclaimed international sailing competition whose permanent HQ is in the city of Alicante. Alicante port was the starting point of this race on the last four occasions and the next two.

 

See you there!

For further details:

clubcomunidadvalenciana@alumni.esade.edu

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