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III Marketing Night

15/06/2017 (dd/mm/yyyy) | Barcelona


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III Marketing Night

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Sign up now for the III Marketing Night!

The Marketing Night is the annual high point of the Marketing Club’s networking activities. Your chance to make new contacts and keep up with the latest marketing trends. A night with something for everyone.

The keynote speaker will be Genis Roca (EMBA 02), an expert on digital transformation. He will discuss the impact of digitisation on all links in the value chain; how markets demand increasing transparency and more information about the customer data gathered and what they are used for. He will outline how manufacturers, distributors, retailers and consumers respond to this by evolving, making demands and changing.

Start the evening before dinner with a visit to the VIP zones of Barcelona Aquarium. Then have fun learning how to make four different cocktails during the Bacardi masterclass. These activities are available on a first come, first served basis so don’t leave it too late and sign up now! During the cocktail you can enjoy playing Pacman because of Play the Game– a real flash from the past. Give it a go and see who wins!

Dinner will begin on the terrace with spectacular views of the city and we will then take a seat at the table for the second course and dessert. During dinner, you will be able to make the acquaintance of your fellow diners. The aim is to make new contacts with alumni who have interests in common. After dinner, anyone wishing to extend the evening can have a drink.

We do not offer refunds after June 13th.

 

 

Programme

8.30 pm   Tour of VIP zones at Aquarium or Bacardi Masterclass

III MARKETING NIGHT

9.00 pm   Networking cocktail and Play the Game

9.45 pm   Dinner

10.30 pm   Talk by Genis Roca (EMBA 02), founder and president of the consulting firm RocaSalvatella:
''Digital transparency. How are data changing the relationship with the market again?''

11.15 pm   Closing comments and drink

 

 

Looking forward to seeing you and your contacts!


For further information:

clubmarketing@alumni.esade.edu

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