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Impact of gamification on the nealthcare industry

30/10/2018 (dd/mm/yyyy) | Madrid

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This ESADE Alumni Healthcare & Pharma Club talk will examine the advantages of adding gamification to IT apps in order to train healthcare officers themselves, whilst encouraging patients to use these apps to adopt healthier lifestyles and increase treatment adherence.



Dr Gonzalo Segrelles, pneumologist, telemedicine programme researcher and medical appraiser.
Miguel Angel Máñez, economist and healthcare accountant


Gonzalo Segrelles

M.D. specialised in pneumology. Participant in research programmes about the remote monitoring of chronic patients. Expert in new technology apps using gamification as an aid to stopping smoking. Author of more than 80 published articles.


Miguel Angel Máñez

Economist and healthcare accountant. Author of the healthcare management blog Salud con Cosas. More than 10 years’ experience in the management of public-sector health entities. Currently working for the Knowledge Management Unit at the Madrid Health Department.


*Spanish wine will be served after the talk

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