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Webinar: 'Introduction to social impact measurement and evaluation', by Susana Balet

27/01/2016 (dd/mm/yyyy) | Online

Video (Members only)

Webinar: Social impact measurement and evaluation

Related documentation 

Presentation used by Susana Balet (only for members)

Don’t miss this ESADE Alumni interactive webinar ''Introduction to social impact measurement and evaluation'' by Susana Balet, expertise is the measurement and evaluation of social impact.

In the tertiary sector and in general, in all social actions, whether carried out by NGOs, social enterprises or companies via their CSR policies, it is often not clear what their precise impact is. The results of corporate activities can usually be quantified, but what their medium- and long-term impact and magnitude? Is there enough information to be able to give advice about how to structure resources on the basis of results? What is the social “return” of each action? Impact measurement and evaluation can help provide the answers. 

Unfortunately, despite doing a good job and having great executives, the impact is not always as expected. Without measurements and assessments, it is very difficult to know what is actually happening and to what extent, and without such data, it is impossible to give advice about strategic decisions. 

This webinar will discuss the trends in this area and the methodologies that can be used, and the main challenges involved in measuring social impact.

Remember, you can:

- Access the webinar wherever you are from a mobile device* or computer providing you have a loudspeaker and an internet connection.
- Interact with the speaker by asking questions via a real-time chat during the presentation of the session.

*If you use a mobile device, you must download the app to access the webinar platform.

A few days before the workshop we will email you a personal and non-transferable access URL to enable to you follow the workshop live and take part in it. Webinar times are GMT+01:00, Brussels, Copenhagen, Madrid and Paris. Find out what time the workshop will take place in your time zone by clicking on the link in this email.



Susana Balet

BBA and MBA from ESADE. After several years working in life insurance, Balet re-focused her career on the social world. One of her areas of expertise is the measurement and evaluation of social impact. By means of methodologies such as social return on investment and the theory of change, her career goal is to contribute to the efficiency and effectiveness of projects and organizations seeking to improve their social impact. Since December 2012 she has given more than 20 lectures and workshops on the measurement and evaluation of social impact to different types of entities, including non-profit organisations, public authorities and social enterprises.

Only for ESADE Alumni members.

Limited numbers

We hope to see you there!

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