ESADE Alumni invites you to ''How to build an operational e-Commerce model: 9 organisation ideas to get the creation of an operational back-end system off to a good start'', a Refresher Programme talk by Carles Roig, associate professor in ESADE’s Department of Operations, Innovation and Data Sciences, and director of the Master in Operations Management programme.
e-Business opportunities are proportional to the challenges arising from a complex, demanding supply. Effective operations on the internet are a gateway to an enormous and highly atomised market. It calls for fulfilling new supply requirements in which logistics is a core distinguishing feature: it is advisable to have a system capable of handling orders generated by unpredictable demand, placed by customers who require customised options, where returns are commonplace, and where dealing with incidents and exceptions are part of the service process.
Recently established digital companies, and traditional companies reinventing themselves in e-commerce too, must be sure to develop an operational back-end capable of responding to customer demands in this thriving sales channel.
Has worked in Scandinavia, France and Latin America. Has held a variety of executive posts in large companies: co-CEO of Nedlloyd Districenters; regional director of AITENA and LOACSA (BBVA's logistics services corporation); manager of Schenker; and managing director and board member of Logipoint (Dragados SPL).
Director of ESADE’s Part-Time MBA. Carles combines teaching in ESADE’s Department of Operations Management and Innovation as a professor of Supply Chain Management, Strategy and Operations Management, with his work as a corporate consultant and adviser.
In the course of his career, he has worked a great deal for companies in several sectors, including particularly: Volkswagen, Seat, Nissan, JATCO and NSK (automotive); HP Consolidation Center, HP Sales, IBM and Digital Equipment (computing); Sanyo and Fisher (electronic FMCG); Nutrexpa, Nestlé, United Biscuits, Ralstom Purina-Group Europastry (food); Planeta DeAgostini and RBA (publishing sector); Oral 'B and Revlon (cosmetics); Electrolux, Bosch, Siemens and Candy (white line); and Inoxcrom (office supplies). He has also developed projects for Dragados SPL, retail chains, town halls and autonomous regions of Spain, and for many SMEs.
He is a regular speaker at national and international symposia and conferences, and has published several articles and studies. He has been a professor at ESADE since 1998.