The ESADE Alumni UK Chapter would like to invite you to their forthcoming session entitled ''Creating brand power in the age of technology'' by Rob Sellers, Managing Director of Grey Shopper & Activation, part global WPP advertising agency Grey.
In a world where countless ‘innovations’ are available to Marketers, how should they (and their advisors) prioritise which to invest in? Which ones are gimmicks, and which ones can and will have a fundamental effect on buyer behaviour and brand success?
These are just some of the questions that will be answered during this interactive session on February 23rd.
Please be sure to register and don’t forget to join our Chapter groups on Facebook and LinkedIn if you haven’t already done so.
The session will be followed by a networking cocktail.
Rob Sellers is the managing director of Grey Shopper & Activation, part global WPP advertising agency Grey. Grey is recognised as one of the world’s top 10 creative businesses by Contagious magazine, and is consistently one of the agencies with the most national and international awards. Rob’s team specialises in understanding how people actually buy brands in on- and off-line retail environments, and helping to build integrated strategies for long-term commercial success. Grey Shopper & Activation’s current clients include Procter & Gamble, General Mills, Volvo and Vodafone. He has over 15 years working on brands of all sizes and in a vast range of categories.