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Matins ESADE with Isla Ramos (SEP 04), executive director of Lenovo

01/06/2017 (dd/mm/yyyy) | Barcelona

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Isla Ramos (SEP 04), executive director of Lenovo, will feature this new session of Matins ESADE entitled ''A tale of transformation''.

Lenovo was created when the Chinese group Legend bought out the IBM Personal Systems Division 11 years ago. In these 11 years Lenovo has completely rewritten business and culture, and three years ago it became the world’s largest PC manufacturer.



Isla Ramos

Born in Granada (Spain). Studied in the UK and Madrid. University degree in Business Administration (Finance major) and Senior Executive Program at ESADE. She joined the IBM Software group, where she spent 8 years in the software business in marketing and sales, including 3 years in the international division of south Italy. She returned to Spain as a manager for Channel and SMB in the software business.

In 2003 she became head of the IBM Spain and Portugal Personal Computer business. This division was acquired by Lenovo in 2004 and until the end of 2007, Isla was the general manager of the spin-off transformed into a new company. She moved into an international position as director of strategy and business operations for Europe, and was subsequently promoted to Executive Director of Business Transformation  for Western Europe, US , Australia & Japan in charge of strategic transformation changes.

Since May 2012, she has been the Executive Director of the EMEA Project Management Office and Business Transformation, in charge of the new business model implementation, turnaround strategic change (efficiency and productivity), and Post Merger Management for EMEA for local and international acquisitions (Medion, iOmega, IBM x86, Motorola).

In early 2015, she began setting up a new business model to cater for midsize customers with 250 to 1000 employees, Midmarket, setting up sales centres to cater for these customers. In 2016 she also set up channel sales centres to address mid- and small-sized resellers and currently leads both these business at EMEA level. Isla actively involved with social responsibility projects and is a board member of Save the Children.



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