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ESADE Alumni invites you to ''Digital change must embrace more than marketing'' a talk in the Refresher Programme by Franc Carreras, academic assistant in the ESADE Department of Marketing Management.
Every year, more companies dedicate time and effort to digital transformation but these efforts often focus on just the marketing department. This talk will take a closer look at the impact on other corporate areas and executives. If you think that digital transformation will affect the future of your organisation and your career, this talk is for you.
Franc Carreras is an academic assistant in ESADE’s Department of Marketing Management and the founder of somosdigitales.com, the community management solutions firm. Bachelor’s degree in Business Administration (Faculty of Economics, Ramon Llull University (IQS)). MBA (Columbia Business School, New York). Was the director of Digital Marketing RCA for four yeas at the Sony Music record label in New York, and has managed the marketing campaigns of artists including Santana, Aretha Franklin, Whitney Houston, Jamie Foxx, Leona Lewis and the winners of the American Idol competition. Creator of the largest social network on the internet for promoting artists in the Sony Group and has been in charge of global campaigns with portals such as Yahoo!, AOL and Clear Channel Communications. He has worked for four years in the department of Marketing Planning at the Bertelsmann group record labels J Records and Arista Records, and is the founder of somosdigitales.com, a company dedicated to developing community management solutions.