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'#medigitaltoo - How to make digital transformation happen and how not to', by Lucía Camarena (MA 91 & MBA 94 / PhD 04)

16/01/2018 (dd/mm/yyyy) | Munich

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The ESADE Alumni Munich Chapter would like to invite you to an interesting talk entitled ''#medigitaltoo - How to make digital transformation happen and how not to'' by Lucía Camarena (MA 91 and MBA 94/PhD 04), management consultant in digital business and former marketing and sales executive in technology, media and financial industries next Tuesday January 16th.
Digital transformation is impacting all industries to a different extent but companies react very differently to this challenge. Whereas digital product and service innovation is essential for long term survival, organizational agility and a customer-centric GoToMarket are also a must for market success. During an interactive and interdisciplinary discussion, we will explore how companies can tackle the challenge of digital disruption in their markets and outline the factors of failure and success. You will be able to share your insights, experience and points of view about what will and/or should change in different areas.

We are pleased to announce that Carlos Casamajó, ESADE Alumni international coordinator will be flying in from Barcelona to join us for this special occasion.


Lucía Camarena

Lucía Camarena is a management consultant with a focus on digital business in areas such as the automotive industry, technology, retail and financial services. She has developed considerable GoToMarket expertise though leadership positions at Microsoft, Telefónica, RTL, ADAC and Mastercard. She has   launched and marketed technology-driven services and products (e.g. software, hardware, cloud services, IoT) in B2B and B2C markets, she has partnered with software and channel vendors, and is very well versed in setting up strategic digital ecosystems, and marketing and sales programs in technology sectors. She started her career at The Boston Consulting Group advising clients in energy and financial services sectors. As a speaker she has participated in several international conferences on topics such as insurtech, B2B digital marketing and digital media business. Lucia has lectured on strategy and media management at the Munich Business School and holds an MBA from IESE Business School, a PhD in German Literature from Valencia University and an M.A. in Literature Sciences   from Bielefeld University. She also took part in    programs at the London Business School (UK), Vienna University (Austria) and Humboldt University in Berlin (Germany).


We look forward to seeing you there!

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