Programme:

At this upcoming session hosted by the ESADE Alumni Cultural Industries Club, Paco López (Lic&MBA ‘76), consultant and president of FraLucca, will present his most recent book, which vindicates the profit-and-loss account by arguing that, when presented properly and according to business-oriented logic, it is the best possible management instrument.

The book was published by Libros de Cabecera, a new business and economics publishing promoted by some ESADE Alumni, who met in the Cultural Industries Club. Libros de Cabecera offers practical, innovative content that owners, executives and corporate professionals can apply to their professional tasks and business development.



Welcome and introduction:
José María Álvarez de Lara, (CG and FD 84), Academic Sponsor of the ESADE Alumni Cultural Industries Club, Lecturer in the Department of Financial Management and Control at ESADE, and Director of the ESADE Centre for Culture Industries (CEIC)

Speakers:
Conrado Carnal (MBA 90), CEO of Grupo Zeta
Llorenç Rubió (MBA 02), editor of Libros de Cabecera

A few words from the book’s author
Paco López (Lic&MBA 76), consultant and president of FraLucca