| Login | My password? | Become a member | | Home | Webmail | ESADE | ESP · CAT |

'How to achieve traction with e-commerce' with Joan Gallego, CEO at Tuandco.com

05/02/2018 (dd/mm/yyyy) | Barcelona

See the registered people list  (Members only)

Video (Members only)

'How to achieve traction with e-commerce' with Joan Gallego, CEO at Tuandco.com

ESADE Alumni Entrepreneurship is holding a workshop about e-commerce projects at ESADE Barcelona (Av. Pedralbes 60-62) on Monday, February 5th 2018 at 19:00 led by Joan Gallego, CEO at Tuandco.com, an e-commerce selling products for DIY and home improvements.

This workshop will reveal how to achieve the first initial metrics in an e-commerce project and their impact on the income statement. When should a marketing budget be increased? Find out about the relationship between the cost of acquisition marketing concept and the operating account of an e-commerce.

About Tuandco.com

Tuandco is a 100% Spanish on-line e-commerce selling products for DIY and home improvements. The company was founded in late 2013 by Jordi Mercader and Joan Gallego (current CEO).
The website features a catalogue of more than 50,000 products for bathrooms, kitchens, heating, plumbing, hardware, gardens, pools and electricity at prices 30% lower than on the high street. The baseline of the project’s value proposition is to be all-inclusive: on-line sales, professional content and specialised advice about buying and installation. Everything users need to complete their projects.

Joan Gallego

Joan Gallego is a co-founder and the CEO of Tuandco, an e-commerce specialised in DIY products. This entrepreneur in e-commerce since 2014 is passionate about marketing and the new business models enabled by digital transformation. Currently, he also teaches at business schools on e-marketing and ecommerce programmes. Before Tuandco he was the managing director of a distribution company. He holds a BBA (Ramón Llull University), a post-grad in marketing (Pompeu Fabra University), a PDG (ESADE) and an Executive Master in Digital Business (ESADE).



We are very much looking forward to seeing you all there!

For further information:

935 530 217

Events search engine
Advanced Search
Sign in here

My password?

Servicios Online


ESADE Alumni Magazine


Join the alumni network
Update your data
Alumni Directory
Carreer services
We support your professional development with the help of

job offers, seminars and other services

© 2007 · ESADE Alumni | Sitemap | FAQs | Contact us | Who are we? | Legal Notice