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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
The ESADE Alumni Hamburg Chapter is holding a talk by Pau Virgili on Tuesday November 20th, ''Customer digital engagement: The new marketing advantage''.
The digital revolution has completely changed the role of customers. They are no longer passive observers but the main actor in building brands. They can access all information, choose the content of brand conversations and scale their conversations. We will explore how to engage with consumers and how to leverage consumer power to co-create marketing strategies with them.
We are pleased to announce that Iñaki Ocaña (Lic&MBA 06 / DARH 12), international alumni relations director, and Carlos Casamajó, ESADE Alumni international coordinator will be flying in from Barcelona to join us for this special occasion.
We look forward to seeing you there!
For further information: