Spanish
ESADE Alumni Entrepreneurship is pleased to announce a workshop about the use of social media and influencers in start-ups on Monday, February 11th 2019 at 19.00 at ESADE Barcelona (Av. Pedralbes 60-62). The speakers will be Diego Arroyo, co-founder and CEO of Laagam, and Alberto Bonhomme, founder of Instamaki.
This interview-format workshop, chaired by Oscar Vayreda, will examine questions such as: the importance of social media for start-ups; how social media can be used as sales channels; social media marketing strategies; the importance of influencers; and how to contact influencers and negotiate with them.
Diego Arroyo (BBA 14), co-founder and CEO, Laagam
CEO and co-founder of laagam, a native digital fashion company. Leadership experience in start-ups such as Glovo and Rocket Internet. Venture capital in Latin America in the foremost fund in Mexico with investments in Wallapop and Cabify, plus experience in mergers and buyouts in New York. Degree in business administration (ESADE) and international relations (London School of Economics).
Laagam is a digital native fashion company whose marketing strategy is based mainly on Instagram and other social media to target the millennial segment.
Alberto Bonhomme (BBA 13), founder of Instamaki
CEO and co-founder of Instamaki, home delivery of quality sushi. Experience in Venture Capital in Caixa Capital Risc, in the financial markets where he was Trader of derivatives in BBVA. Then he set up his first startup (Kloz) which was a fashionable mobile commerce platform. Degree in business administration (ESADE).
Instamaki provides home deliveries of quality sushi in Barcelona, Madrid, Valencia and Sant Cugat. Typical start-up with marketing strategy based on influencers and social media.
Oscar Vayreda
Currently focuses on two spheres: helping entrepreneurs and investors achieve successful start-ups and helping companies make the most of digital transformation opportunities.
He began as an entrepreneur and CTO by co-founding an e-learning start-up. In 2008 he co-founded Digital Seed and was the CEO until it was bought out by another company in October 2012.
Oscar has worked in multinationals (IBM) and SMEs (GECSA) and also as a self-employed consultant. The industries he has worked in include consultancy (IBM), technology (Lotus Development), communications and advertising (Abilbo), knowledge management (GECSA), marketing (Digital Seed) and e-learning (Retelcom).
Has taught on several masters (UPC and IQS) and courses at university (URL) and private institutions.
