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Tourism in Spain, challenges and opportunities for the 2020 horizon

16/01/2019 (dd/mm/yyyy) | Madrid

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The ESADE Alumni Tourism Management Club is pleased to invite you to this talk entitled ''Tourism in Spain, challenges and opportunities for the 2020 horizon'' by Héctor Gómez, Director General of Turespaña.

As a tourism destination, Spain has excellent infrastructures, making it one of the most visited countries around the world. Millions of travellers are attracted by its beaches and pleasant climate, its rich artistic heritage and gastronomic wealth, in addition to its great cultural wealth. All this makes Spain a key worldwide destination, with an industry that represents a very significant part of the country’s gross domestic product.

Today, the industry faces a series of challenges related to the transformation not only affecting the supply side but also the development of new business models and intermediation services which are transforming the industry. Digitalisation, alternative markets, the development of new products and the push to create a value-added offering are all challenges the industry faces.
For more information, check the posts in Europa Press and Hosteltur.

Hector Gomez

Law graduate, degree in labour sciences and diploma in tourism. His professional and political arena has been the Canary Islands.

His work in the private sector has been in the tourist industry, and in the public sector, in local administration. Councillor in the town authorities of Guía de Isora, Tenerife, in 2003-2015, where he was responsible for local development, tourism and internal regulations. From June 2015 to June 2018, he was an MP for the Tenerife constituency and deputy secretary of the Canary parliamentary assembly. Since July 2018 he has been the director general of Turespaña.

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