Throughout these challenging months, brands and companies have quickly implemented new ways of engaging with their customers via digital channels and new ways of operating internally with a remote workforce. In this session, Scott Brinker, the leading voice of MarTech, will explain the main trends in marketing technology and the horizon that will shape the decade ahead for agencies, brands and marketing-driven organisations.
Scott Brinker is the best-known global authority in the MarTech (Marketing & Technology) space, the renowned editor of the blog chiefmartec.com and one of the top B2B marketers worldwide. Founding programme chair of the MarTech conference and VP of Platform Ecosystem at HubSpot. His book Hacking Marketing is an international bestseller.