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How Technology is disrupting the Sports Industry


24Junio 2019 de 18:30h a 21:30h

ESADE Alumni Dubai Chapter and Executive Education are bringing together sports industry professionals to share their insights and experience in an industry that is facing a whole new business modeI, with a new set of opportunities and challenges.

Although stiII considered a very traditional industry, the Sports Business has never been as dynamic and alive ever before as it is in the new digital world. In the era of TV virtual content. e-Sports, fantasy sports, player tracking and interactive Social Media, sports content is everywhere and available through multiple devices and platforms to billions of fans around the world.

Technologies such as Al and VR/AR are therefore exponentially gaining relevance in how to approach business in this new sports context and stay ahead of the curve by adopting and adapting to ever changing technologies as an opportunity to extract value.


Harold Maybe Nicholls: Academic Director Executive Master in Global Sports Management

Marcos Picalló: Barça Innovation Hub - Barça Universitas Managerand Academic Director Executive Master in Global Sports Management

Maite Ventura Olóriz, International Business Development UAE, LaLiga

Alberto Gaudioso, Senior Brand Director at Reebok

Klaus Kajetski, Founder of YaLLa Esports


18:30 Registration and Welcome

19:00 Presentations and Round Table

20:00 – 21:30 Networking

Ursi Van der Herten and Alexandra Castells, Associate Directors for ESADE International Executive Programs, will fly from Barcelona to Dubai for this occasion!

If you would like to attend, you need to register. Please feel free to forward this invitation to your colleagues.

We hope you can join us!