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Generating WOW experiences, with Professor Carles Torrecilla

Impact Strategies in Marketing

Is it really possible to be innovative and awaken something different in a society with increasing stimuli? What is it that makes us go from saying “it’s fine” to “WOW”? What we do know is that when something pinches us and makes us vibrate, it awakens a sensation that is hard to explain; it’s something that makes a difference. The consumer accustomed to intense and short impacts via social media is not satisfied with merely meeting their needs. They want to be surprised.

In this episode of Coffee Break by Esade Executive Education, we explore how marketing has evolved beyond mere satisfaction of needs to focus on creating impactful experiences with Carles Torrecilla, Professor in the Marketing Department at Esade.