The ESADE Alumni Argentina Chapter invites you to participate in this session, entitled 10 consolidated marketing and communication realities by Toni Duró (PMD 11)
Due to the impact of digital transformation and disruptive technologies, changes that affect the management of organizations are happening at a frenetic pace. All the functional areas of the companies suffer, and especially the Marketing and Communication departments, in direct contact with markets and consumption habits in constant evolution.
In this context, the reports of new tendencies in charge of consultants and experts are also happening at a frenetic pace, often contributing to increase the disorientation of managers and the feeling of overwhelm in decision-making. In this session, with the aim of providing some stability in the inevitable movement, ten realities are proposed in Marketing and Communication aimed at consolidation.
Toni Duró (PMD 11), associate professor and academic collaborator in different business schools, including EUNCET (Universitat Politècnica de Catalunya) and EU Business School of Barcelona. In Argentina, he has collaborated with the University of Palermo and ADEN Business School. During the last fifteen years he has participated in strategic consulting projects in Marketing and Communication for national and multinational companies of multiple sectors, among others, Telefonica, Akzo Nobel, FCC, Schibsted, Lidl, Abertis or T-Systems (Deutsche Telekom). He also participates in solidarity projects within the framework of Esade Alumni Social, having collaborated for Caritas and the Central American University (UCA) of Nicaragua, among other organizations.
Hope to see you there!
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