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Marketing has changed tremendously in recent years. Come back to school for a day. Come to ESADE for the 3rd Marketing Day and three Executive Education talks by ESADE professors: your opportunity to keep pace with major developments and new aspects of marketing, and discover how to become more proficient in new skills of vital importance for business success. Marketing Day is a unique opportunity for members of the ESADE Alumni Marketing Club to spend some time developing their professional skills. It’s also a great chance to catch up with other members and share experiences during coffee breaks and lunch. Programme: Presentation:
Oriol Iglesias (Lic & MBA 98 / PhD 06), director of the Marketing Department of ESADE Speakers: Marc Cortés (MBA 99), Associate Professor of the ESADE Marketing Department
- Talk: "What do you know about digital transformation and its impact on marketing?" Jaime Castelló (EMBA 03 / Retail Marketing 05), Associate Professor of the ESADE Marketing Department
- Talk: “AccorHotels and digital transformation. The impact of online content on the customer journey” Carles Torrecilla (Lic & MBA 96), Professor of the Marketing Department of ESADE
- Talk: “Customer centricity: golden rules and practical, real-life applications” Logistic information: 08:45 a.m. - 09:00 a.m.: Accreditations
09:00 a.m.- 2:00 p.m.: Sessions
2:00 p.m. - 3:30 p.m.: Lunch Language: Spanish(The case of Jaime Castelló's session will be in English) See you there! Members € 50
No members 520 € Seats are limited and will be allocated on a strictly first come, first served basis.
No cancellations will be accepted in the 48 hours prior to the event. For further details:
clubmarketing@alumni.esade.edu

  • #Marketing y Comunicación