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THIS EVENT HAS BEEN CANCELLED
The ESADE Alumni Eastern Andalusia Club is pleased to invite you to this talk of the Refresher Programme entitled ''From the 4Ps to the 4Fs new pillars of e-marketing: the challenge of managing consumer experiences for the new shopper'' by Marc Cortés (MBA 99), academic collaborator in ESADE’s Marketing Management Department.
Are there new ways of grasping immediate needs and converting them into business? The answer necessarily means building digitalisation into the company’s DNA.
Digitalisation is having a profound impact on all aspects of society and, therefore, business at a tremendous pace. Traditional customer relations are giving way to the new challenges arising from shifting consumer patterns. In response to this new shopper, companies can implement new types of consumer relations based on four main pillars: how to create user flow, which functions should be provided, how to manage feedback and how to focus on customer loyalty.
By working with a consumer-oriented digital transformation model based on these four main pillars, this workshop will examine how digitalisation can enable marketing executives to tackle the e-marketing challenge.
See you there!
For further information: