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Beyond the Pill. Is patient-centric healthcare and pharma possible?


The ESADE Alumni Healthcare and Pharma Club and the ESADE Alumni Marketing Club are pleased to invite you to an interactive session to compare all the different facets of patient-centric healthcare.

This event will feature several foremost figures who will present the different viewpoints of the agents involved in implementing patient-centric healthcare.

It is well known that the aim of patient-centric projects is to ensure better treatment adherence, monitoring, dissemination, access and evaluation of treatment options and outcomes, but what obstacles do projects of this type encounter during implementation?

During this innovative and very dynamic session, each participant will have the opportunity to exchange their points of view with each speaker.


Welcome, presentation and moderators:

José Campos (Lic & MB 78), vocal of  ESADE Alumni Health and Pharma Club
Xavi Arderiu (Lic & MBA 01), vocal of  ESADE Alumni Marketing Club

Alfonso López Soto, Doctor of Medicine. Senior Consultant and Head of the Internal Medicine Service of the Hospital Clínico de Barcelona.
Júlia Salvador, Diploma in Nursing. Clinical Nurse of the Medical Oncology Service of the Vall d'Hebron Hospital of Barcelona.
Consuelo Fernández, Biologist. Marketing Director at Menarini Laboratories.
Antoni Torres, Bachelor of Pharmacy. Head of Pharmacy Office 24h. in Barcelona and President of FEFAC (Federació d'Associacions de Farmàcies de Catalunya).
Jordi Varela, Doctor of Medicine. Teaching partner of ESADE. Partner of Gesclinvar Consulting.
José Buch, Bachelor in Chemistry. Partner in charge of the Healthcare area at Alfa Consulting.

José Buch, Bachelor in Chemistry. Partner responsible for the Healthcare area at Alfa Consulting