You are warmly invited to ''Big Data and Analytics Canvas: the key to fast, successful analytics transformation'', a talk in the ESADE Alumni Refresher Programme by Manu Carricano, senior associate professor in ESADE’s Department of Operations, Innovation and Data Sciences.
They say that data are the new oil. But what makes it possible to derive value and transform today’s businesses and industries is not simply data but companies’ ability to extract and spread knowledge from huge volumes and types of data sources. The companies that have managed to derive value from their incursion into big data, monetize their data, and shift their in-house culture towards data-driven decision making, are the ones that began their transformation a few years ago and have already done their data architecture homework and created an effective data master, amongst other fundamental tasks. This essential phase of a big data project allows them to develop real products based on data, algorithms, tools and solutions, enabling these analytical products to be consumed both inside the company (balanced scorecards, automation of tasks) and outside (campaigns, supply chain, customer interactions and experience, etc).
This talk will examine the success factors of a big data and analytics initiative, and take a look at a method developed by ESADE to ensure the success of its own transformation initiative in a data-driven company: Big Data & Analytics Canvas.
Dr Manu Carricano
Senior Lecturer in Operations, Innovation and Data Sciences at ESADE. He completed the executive programme in Big Data (Massachusetts Institute of Technology), and holds a PhD (University of Bordeaux) and MSc (Kedge Business School). His papers on a wide range of data science and price optimization topics have been published in international academic journals and given at foremost industry and academic conferences. He is also an analytical expert and author of the book Data Analysis with SPSS (Pearson, 2010), and a mentor in ODINE, Europe’s open data incubator.
Carricano is one of the world's foremost pricing and analytics professors in Europe, having taught thousands of participants around the world, and designed successful master and MBA programmes and tailor-made programmes for multinationals in different industries. As a consultant, he has carried out projects in many sectors and many countries, working for leading companies including Bayer, General Electric, Johnson Controls, Lego, McDonald's, Medtronic, Michelin and PSA.
See you there!
For further information:
ignacio.ramon@esade.edu
Language: Spanish
