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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
Blockchain. The latest buzzword in business speak. But what exactly is it? Many business people are not familiar with its technicalities. If you’d like to find out how Blockchain is used and hear about success stories in the culture, creative and innovative industries, don’t miss this talk hosted by the ESADE Alumni Cultural and Creative Industries Club, an ideal introduction to the basics of blockchain, tokens, DAOs and smart contracts. You’ll learn how it is used in creations of all sorts ranging from works of art to novels, songs, videos and perhaps even to bring about the demise of fake news.
We will examine its impact on the supply chain and the customer experience. We will talk about success stories in the wine industry and other industries yet to be revealed. We will also discuss the impact of this disruptive technology on corporate culture and teamwork. You will hear about Spain’s leadership in this technology and the essentials of the Alastria platform used in several LatAm countries.
Welcome and introduction
María Barceló, director of the Executive Master in Digital Business, ESADE
Teresa Alarcos (MIM 92), head of the ESADE Alumni Cultural and Creative Industries Club in Madrid and non-executive director and president of the W Startup Community.
Montse Guardia, managing director of Alastria.
Ismael Arribas, founder, Lumiversity.
Covadonga Fernandez, journalist and founder of Blockchain Media, Observatorio Blockchain and Tokeneconomía.
See you there!
For further details: