The customer journey is growing increasingly complex. This means more data, more systems and more reports. At the same time, marketing is getting a bigger seat at the executive table and marketers are expected to seamlessly prove their impact using data.
At this event, we will discuss the marketing data problem – and what to do about it. We’re bringing together industry thought leaders such as Ran Sarig (Co-founder and CEO of Datorama), Manu Carricano (Director of the Institute for Data-Driven Decisions at ESADE) and Iván Ponce (EMEA Digital Marketing Director at Nike) to share solutions that hold up in the modern era. Our guest speakers will present recent data success stories in marketing, followed by a roundtable for Q&A with the audience.
Join us as we share, brainstorm and discover the marketing workflows that can unlock the limitless stream of insights we're all looking for.
Ran Sarig, Co-founder and CEO of Datorama (semi-finalist for EY’s 2017 Entrepreneur of the Year® Award in the New York Region)
Manu Carricano, Director of the Institute for Data-Driven Decisions (ESADE d3) at ESADE Business & Law School
Ivan Ponce, EMEA Digital Marketing Director at Nike
Xavier Arderiu, MediaProBrands and board member of the ESADE Alumni Marketing Club
Marco Bertini, Director and Associate Professor in the Department of Marketing at ESADE Business School