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The keynote speaker at the forthcoming ESADE Alumni Marketing Club workshop will be Micky Ribera, CEO of BeAgency, a mobile advertising agency specialised in #Brandformance.
Today, in late 2018, there is no room for advertising that does not sell. #Brandformance uses digital advertising techniques to create conversation funnels that help sell products whilst building the brand and its values – all in mobile-based omnichannels with high quality, mainly audiovisual content.
Micky Ribera will explain growth hacking and inbound marketing by drawing upon his experiences as an expert in the start-up ecosystem, as an entrepreneur, investor, consultant and mentor of several e-businesses. Advertising has learnt a lot from this new entrepreneurial setting and Micky will explain several successful case studies based on these new rules of the game.
Workshop content:
- Omnichannel advertising today
- What is BrandFormance?
- Techniques: inbound marketing and growth hacking
- What are we learning from the entrepreneurial ecosystem?
- KPIs and how to measure the success of your campaigns
- Case studies
- Launch your brand in 4 steps
For further information:
guillermo.angulo@esade.edu