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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
The keynote speaker at the forthcoming ESADE Alumni Marketing Club workshop will be Micky Ribera, CEO of BeAgency, a mobile advertising agency specialised in #Brandformance.
Today, in late 2018, there is no room for advertising that does not sell. #Brandformance uses digital advertising techniques to create conversation funnels that help sell products whilst building the brand and its values – all in mobile-based omnichannels with high quality, mainly audiovisual content.
Micky Ribera will explain growth hacking and inbound marketing by drawing upon his experiences as an expert in the start-up ecosystem, as an entrepreneur, investor, consultant and mentor of several e-businesses. Advertising has learnt a lot from this new entrepreneurial setting and Micky will explain several successful case studies based on these new rules of the game.
- Omnichannel advertising today
- What is BrandFormance?
- Techniques: inbound marketing and growth hacking
- What are we learning from the entrepreneurial ecosystem?
- KPIs and how to measure the success of your campaigns
- Case studies
- Launch your brand in 4 steps
For further information: