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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
Spanish
The ESADE Alumni Tarragona Club would like to invite you to this refresher programme session entitled ''Taps, Clicks & Bricks… Building Omnichannel Experiences for 21st-century Consumers'' by Jaime Castelló (EMBA 03 / Retail Marketing 05), Director of the Executive Master in Marketing and Sales at ESADE Madrid
The digital revolution has radically changed the way in which consumers shop. However, they haven’t changed from one channel to another; rather, they’ve changed the role that the different channels play in their shopping experience. In this talk we will explore this new reality and propose some best practices to improve the consumers’ omnichannel experience.
We look forward to seeing you!
For additional information:
carlos.casamajo@esade.edu