The ESADE Alumni Aragón Club is pleased to invite you to this event to commemorate the 10th anniversary of ESADE’s collaboration with the Zaragoza Chamber of Commerce.
This event features the keynote speaker, Cristina Aranda Gutiérrez, Chief Marketing Officer at Intelygenz, who will give a talk entitled "En la empresa (casi) todo ya es digital" (“In companies, (nearly) everything is already digital). Following her speech, there will be a roundtable discussion amongst ESADE alumni and Chamber of Commerce representatives to talk about their own experiences.
Programme
6.30 pm: Welcome address by Manuel Teruel Izquierdo, President of the Zaragoza Chamber of Commerce, Industry and Services
6.45 pm: Keynote speech, "En la empresa (casi) todo ya es digital" (“In companies, (nearly) everything is already digital) by Dr. Cristina Aranda Gutiérrez, Chief Marketing Officer at Intelygenz
7.15 pm: Roundtable discussion on ESADE participants’ own experiences:
• Cristina Amoribieta, Financing and HR Director, Libelium Comunicaciones Distribuidas, S.L. (Human Resource Management Programme)
• José Luis Lapetra, Management Control and Logistics Director, Coferdroza, S.Coop.Ltda (Finance Management Programme)
• Fernando Moraga, CEO, Grupo Empresarial Hierros Alfonso, S.L. (Programme for Leadership Development)
• Marta Salmón, CEO, Cefa Toys, S.A. (Marketing and Sales Programme, Sales Management)
• Carlos Vila, Co-founder of the ESADE Alumni Aragón Club
7.45 pm: Closing address by Eugenia Bieto, Director General, ESADE Business & Law Schools
A reception will follow this event.
We look forward to seeing you there!
For additional information:
clubaragon@alumni.esade.edu
