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CFO Conference. The new role of the CFO in a digital data world. Business Intelligence


June 13 OF 2018 from 07:00 PM to 08:30 PM

This ESADE Alumni Finance Club event will discuss the changes taking place in companies’ finance departments with regard to business knowledge, customer understanding and direct impact on strategy, all in the new digital environment that lies ahead.

It will examine the new approaches emerging in the field of finance, with particular emphasis on data management and analysis for decision taking. It will also discuss the increasingly strategic role of business intelligence, how it is incorporated into different companies, and also how it complements traditional financial planning and management control functions.

On this occasion, three senior executives from the finance areas of the foremost companies AMADEUS, SANITAS DENTAL and CARLSON WAGONLIT TRAVEL will be talking to us about their experience in this field.

This event will also have a special feature: two of the speakers have taken courses at ESADE.

After the session, stay to share a networking wine with the rest of the attendees to celebrate the closure of the Club activity for this course. A good opportunity to meet again with other colleagues and alumni of the sector.

We are very much looking forward to seeing you all there!



Rafael Sueiro (EMBA 05), General Manager, CARLSON WAGONLIT TRAVEL
Gloria González-Salas (PROMOCIONA 16), Finance and Purchases Director, SANITAS DENTAL
Enrique González, CFO, AMADEUS Spain and Portugal

Introduced by
Javier Judel (MBA 83), board member of the ESADE Alumni Finance Club


Rafael Sueiro Pombo
Rafael is an expert in strategy and finance with considerable experience in the tourism and telecom industries, and in-depth knowledge of the spheres of business intelligence and competitor analysis.

He is currently the managing director of CARLSON WAGONLIT TRAVEL after one year as CFO there. Previously, from 2010 to 2016, he worked at VODAFONE Spain as head of business intelligence, financial planning and analysis and control.

Prior to that, in chronological order, he worked for MOTHERCARE IBÉRICA as controller, for ARTHUR ANDERSEN and DELOITTE as an auditor and consultant, and for GRUPO AZOR, a Spanish B2B company, as a partner and financial director.

He has a bachelor’s degree in business administration from the University of Wales and an Executive MBA from ESADE.



Gloria González-Salas Miranda

Since 2014, Gloria has been the director of finance and purchases at SANITAS DENTAL, a business with more than 1 million policy holders and 180 dental clinics.

She has worked in the SANITAS Group since 2008 in a variety of positions in the management control areas of SANITAS, and as a business partner and manager at SANITAS DENTAL.

Previously, and in chronological order, she worked for the pharmaceutical company MALLINCKRODT MEDICAL as deputy finance director, and in the insurance broker AON as accounting director.

She has a bachelor’s degree in business management (University of Oviedo), a Professional MBA in 2004 (Instituto de Empresa) and has completed the Women in Senior Management Programme at the ESADE Business & Law School, as part of the 2016 Promociona Project.



Enrique González

Enrique is the finance director of AMADEUS Spain, the company he joined in 1997. Previously he held the positions of recruitment director and revenue management & collection manager.

Prior to that, he worked as a tax advisor in the ARTHUR ANDERSEN consultancy, and in the same area in RUIZ DEL ARBOL ASESORES.

He holds a bachelor’s degree in economics (CEU) and a master’s degree in tax advisory services (Centro de Estudios Garrigues). He completed the Senior Management Programme in Strategy and Organization (Cranfield University), and completed an Executive Management Programme at IE (Instituto de Empresa).



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