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Communicating to persuade and inspire: Rhetorical devices for personal branding, by Steven Guest (MBA 96 / PhD 08)
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Steven Guest (MBA 96 / PhD 08), senior fellow and coach in the department of People and Organization at Esade Business School, rekindles the spirit and techniques of rhetoric so we can apply them to every day management issues and inspire others.

Collaborator:

Esade

Language: English

  • #Dirección de Personas y Desarrollo Profesional
  • #Marketing y Comunicación

Communicating to persuade and inspire: Rhetorical devices for personal branding, by Steven Guest (MBA 96 / PhD 08)

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