Can the same techniques for writing a novel help you be more successful in the world of business? Víctor Gay Zaragoza applies a unique method that helps people and brands discover their story, create their transmedia storytelling, and communicate more and better both offline (speeches, elevator pitches) and online (social selling, content, LinkedIn).
The ESADE Alumni Career Service invites you to this flash session where you will discover the seven steps towards successful storytelling for your own brands and personal brands.
Víctor Gay Zaragoza is a writer, consultant and storytelling coach. He helps leading brands, personal brands and managers create their own storytelling. To date, he has helped more than 4,000 brands, personal brands and managers (including companies such as Accenture, CaixaBank, Santander) become storytellers. Leaders such as Cristóbal Colón (president of La Fageda), Christian Escribà (director of Pastelerías Escribà) and Ángel Echevarria (CEO of Entelgy) have traveled "the yellow-brick road".
Timing: 7h pm to 9h pm.
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