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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
The ESADE Alumni Basque Country Cluband ESADE are pleased to invite you to this talk in the Refresher Programme, entitled ''Consumer Engagement Strategy in the Digital Age'', by Pau Virgili, academic assistant in ESADE's Marketing Department.
New technologies are reshaping market basics. In addition to the revolution of online communications there are also more fundamental aspects that make a radical overhaul of corporate strategy necessary. The buying habits of new consumers and the way they interact with companies are changing. Companies are adapting to this scenario by connecting with clients in real time, being honest, offering unique relationships and being able to capture their energy.
If you need personalized attention you can use the registration form to request an individual counseling interview in order to determine your training needs and which program best fits them.
See you there!
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