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'Consumer Engagement Strategy in the Digital Age', by Pau Virgili


November 23 OF 2017 from 07:00 PM to 08:30 PM

The ESADE Alumni Basque Country Cluband ESADE are pleased to invite you to this talk in the Refresher Programme, entitled ''Consumer Engagement Strategy in the Digital Age'', by Pau Virgili, academic assistant in ESADE's Marketing Department.

New technologies are reshaping market basics. In addition to the revolution of online communications there are also more fundamental aspects that make a radical overhaul of corporate strategy necessary. The buying habits of new consumers and the way they interact with companies are changing. Companies are adapting to this scenario by connecting with clients in real time, being honest, offering unique relationships and being able to capture their energy.

If you need personalized attention you can use the registration form to request an individual counseling interview in order to determine your training needs and which program best fits them.




Welcome and short introduction of ESADE:
Merce Clapes Clapes, Associate Director Business Development & Career Services

Talk: ''Consumer Engagement Strategy in the Digital Age'', by:
Pau Virgili, academic assistant in ESADE's Marketing Department

Closing remarks:
Jon Balzategui (Lic&MBA 08 / DC 14), president, ESADE Alumni Basque Country Club

Networking cocktail



Pau Virgili

Pau Virgili, expert in new technologies, management and marketing, has considerable management experience in international companies and also as an entrepreneur and consultant. Pau has created technology companies in the areas of m-business and on-line marketing and has carried out consultancy projects in consumer relations management for HP, Nike, Coca Cola and others. Previously, he was the General Manager of Marketing Europe at HP FMCG and Marketing Manager Europe at Plantronics.

Pau Virgili has an MBA (University of Chicago) and is a co-author of the book ''La reconciliación con el consumidor''. Pau has lived and worked in Spain, USA, Germany, France, UK, Thailand, Laos and Vietnam, and he loves travelling.



See you there!

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