The ESADE Alumni Marketing Club, the ESADE Alumni Law Club and the ESADE Alumni Health and Pharma Club are pleased to invite you to this talk about how to maximise the marketing of consumer health products.
The pharma industry is evolving and making it increasingly difficult to launch new medicines. Investment in time and money makes it difficult, but laboratories have found another way to grow: consumer health products, i.e. non-pharma, over-the-counter products such as food supplements, health products, cosmetics and functional foods. Most labs are adding products of this type to their portfolios but it is not easy to market them. Present-day regulations do not help make them stand out.
This talk aims to inspire the audience by sharing the experience of leading brands.
Programme
Welcome:
Ignacio Nicolau (Lic&MBA 88), board member, ESADE Alumni Healthcare and Pharma Club
Speakers:
Núria Porxas, lawyer, Uría Menéndez law firm, expert in marketing and intangible assets.
Alex Menal (Lic&MBA 03), Strategic Marketing Consultant
Judith Gonzalez (Lic&MBA 04), Actimel and Innovation Marketing Manager, Danone.
Chaired by:
Gerard Costa (PhD in MSc 04 / Lic&MBA 87), associate professor, Department of Marketing Management Department, ESADE, and academic sponsor of the ESADE Alumni Marketing Club
Closing comments by:
Lorena Sanchez (PMD 15/ DIN 09), board member of the ESADE Alumni Law Club
After the session we will offer a networking cocktail.
See you there!
For further information:
clubmarketing@alumni.esade.edu
