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'Critical Success Factors in Innovation and Entrepreneurship. What’s hot and what’s not', a talk by Professor Kenneth Morse


January 17 OF 2018 from 06:45 PM to 09:30 PM

The ESADE Alumni Berlin Chapter is holding Critical Success Factors in Innovation and Entrepreneurship. What’s hot and what’s not, a talk by Professor Kenneth Morse on Wednesday January 17th at 7pm. 

Speed is the handmaiden of innovation. In order for companies to achieve incremental, radical and open innovation, they must condense their decision-making processes and improve their internal pitching skills.

INNOVATION = invention x commercialization. If either is zero, there is no innovation. Inventors must team up with customer-centric entrepreneurs in order to get their breakthrough inventions out of the comfort of the laboratory and into the cruel crucible of the marketplace.

Defining and quantifying the value proposition; identifying and addressing the “jury”; and preparing an effective elevator pitch: these skills and attitudes can often make the difference between success and failure.

Ken Morse has been a visiting professor at ESADE Business School for the last seven years. He has been a high-performance leader in global high-tech sales and sales management for over 35 years. He has co-founded six high-tech companies with MIT friends and classmates. Five of these ventures had successful IPOs or mergers, and include 3Com Corporation, Aspen Technology, Inc., a China trade company, a biotech venture and an expert systems company. One was a disaster. Ken was the founding managing director of the MIT Entrepreneurship Center (1996-2009) and serves on the advisory boards of a dozen B2B tech companies in Europe and US.

We are pleased to announce that Iñaki Ocaña (Lic&MBA 06 / DARH 12), the international alumni relations director, and Carlos Casamajó, ESADE Alumni International Coordinator will be flying in from Barcelona to join us for this special occasion.



19.00: Lea Rogosic (chapter president) and Carlos Casamajó (ESADE Alumni)
19.15 – 19.45: Kenneth Morse talk
19.45 – 20.00: Q&A and discussion
20.00 – 21.31: Catering and networking

We look forward to seeing you there!

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