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Culture 4.0. The digital transformation of culture management


March 03 OF 2020 from 09:00 AM to 10:30 AM

The management of culture is a major area of public-sector management. The entities that foster culture have embraced innovation with a view to creating an effective and attractive range of culture that appeals to the general public and ensures a sustainable service. In this respect, digitisation is increasingly becoming a lever for change. 

This discussion panel organised by the Esade Alumni Public Management Club will examine nationwide, regional and local success stories that offer global insights into how this process is evolving.



Welcome by
Óscar Cortés (FGAP 07), vice president, Esade Alumni Public Management Club

Juan Repiso, managing director, Baratz

“The Madrid City Council and the challenge of opening up the Centro Conde Duque archives” by Emilio del Rio, managing director of culture, Madrid City Council.

“Library automation in the Madrid region. Creating a single catalogue for the entire region”, by Isabel Moyano, deputy managing director of books in the Madrid region.

“The Prado Museum: Digital transformation through its bicentenary”, by Javier Pantoja, head of digital development, The Prado Museum.


*Breakfast will be served after this event. 


For further details: