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Customer Digital engagement: The new Marketing advantage by Pau Virgili


The ESADE Alumni Milan Chapter would like to invite you to the next session of the chapter on May 8th at 7:30pm, Customer digital engagement: The new marketing advantage, by Pau Virgili, expert in new technologies, management and marketing.

The digital revolution has completely changed the role of customers. They are no longer passive observers but the main actor in building brands. Consumers have access to all information, can choose the content of the brand conversations and can help scale up this conversation. We will explore how to engage with consumers and leverage their power to create our marketing strategies together with them.

The president of the Chapter, Andrea Roberto Bifulco (MSc 2012), will introduce the event.

Judith Puigbó, Executive MBA Admissions Director, and Marc Gelabert, Associate Admissions Director of full-time MBA and MSc programmes, will also join us!

If you would like to attend, please book your seat and forward this invitation to other ESADE alumni in Milan.




Members: free
Non-members: €10



Pau Virgili, expert in new technologies, management and marketing, has considerable management experience in international companies and also as an entrepreneur and consultant. Pau has created technology companies in the areas of m-business and on-line marketing and has carried out consultancy projects in consumer relations management for HP, Nike, Coca Cola and others. Previously, he was General Manager of Marketing Europe at HP FMCG and Marketing Manager Europe at Plantronics.

Pau Virgili has an MBA (University of Chicago) and is a co-author of the book La reconciliación con el consumidor. Pau has lived and worked in Spain, USA, Germany, France, UK, Thailand, Laos and Vietnam, and he loves travelling.

We look forward to seeing you there!

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