Spanish
The ESADE Alumni Lleida Club would like to invite you to their forthcoming session on May 20th at 19:00.
During this session, ESADE professor Pau Virgili will give a talk entitled 'Customer digital engagement: The new marketing advantage'.
The digital revolution has completely changed the role of customers. They are no longer passive observers but the main actors in building brands. Consumers have access to full information, can choose the content of brand conversations and can help scale up these conversations. We will explore how to engage with consumers and leverage their power to create marketing strategies with them.
We look forward to seeing you there!
For further information:
carlos.casamajo@esade.edu