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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
The ESADE Alumni Berlin Chapter is holding Customer Digital engagement: The new Marketing advantage a talk by Pau Virgili on Thursday May 17th.
The digital revolution has completely changed the customer’s role. They have moved for being passive and observers to become the main actor in building the brands. Consumers have access to all information, can choose the content of the brand conversations and can drive this conversation at scale. We will explore how to engage, and how to leverage consumer power to co-create our Marketing strategies with them.
We look forward to seeing you there!
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